Meta’s Muse AI agent can now place phone calls on behalf of paid US subscribers, handling tasks like insurance, cable and DMV inquiries.
Meta announced that its Muse AI agent can now place outbound phone calls for users on paid subscription tiers in the United States. The rollout, confirmed by Chief AI Officer Alexandr Wang on X, initially applies to the $20‑per‑month Power plan and the $100‑per‑month Maximum plan, giving subscribers the ability to delegate routine calls such as insurance inquiries, cable service requests, DMV appointments and restaurant reservations.
When a paid subscriber requests a call, Muse dials the target number, speaks on the user’s behalf and transcribes the conversation in real time. The service is designed to reduce wait times and free users from repetitive phone tasks. Early demonstrations showed Muse calling a Volvo dealership and remaining on hold for 15 minutes while providing live transcription.
The Power plan includes a weekly allowance of 500 million Muse tokens, while the Maximum plan raises the limit to 3 billion tokens per week. Users on free plans retain access to Muse with a lower usage cap; exceeding the cap requires either waiting for the allowance to reset or upgrading to a paid tier.
Meta said Muse has been downloaded 10.2 million times in the United States within 40 days of launch and reached 2.5 million daily active users on October 16, according to internal data. The feature now accounts for 39% of Meta’s ad spend in October, up from 23% in September. Competitors such as Google’s Gemini and the startup Instinct already offer similar calling capabilities, with Google’s “Call For Me” integrated into Pixel phones.
Meta plans to extend Muse’s email address feature to all users in the US and Canada, though outbound calls will remain a paid‑only service. Observers will monitor how the new capability impacts user engagement, token consumption and Meta’s broader AI strategy, as well as any regulatory scrutiny surrounding AI‑driven telecommunication services.
Only subscribers on Meta’s $20 Power plan or $100 Maximum plan in the United States can initiate outbound calls.
Muse can call businesses to manage insurance queries, cable service requests, DMV appointments, restaurant reservations and similar routine interactions.
Outbound calling is currently restricted to paid plans; free‑plan users can still use Muse for text‑based queries but must upgrade for phone calls.
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