Bitcoin Amsterdam 2026 opened its doors at Amsterdam’s SugarFactory on November 5‑6, bringing together developers, investors and regulators for a two‑day program centered on institutional investment, European regulation, mining and self‑custody. The event’s headline speaker, Strike founder and CEO Jack Mallers, is slated to deliver a 30‑minute keynote on the Treasury Stage on November 6 at 16:15 CET, where he will discuss the intersection of finance, privacy and the importance of self‑custody for Bitcoin users.

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Mallers’ Keynote and Fireside Conversation

According to the official Bitcoin Amsterdam schedule, Mallers will occupy the Treasury Stage from 16:15 to 16:45 CET, outlining how Strike’s payment infrastructure leverages Bitcoin’s censorship‑resistant properties while advocating for broader adoption of self‑custody solutions. Earlier in the day, Mallers will join Bitcoin entrepreneur Robert Breedlove for a 30‑minute fireside chat on “The Deep” at 13:00 CET, offering a more informal discussion on the philosophical underpinnings of Bitcoin as a sovereign monetary system.

Self‑Custody Takes Center Stage

A dedicated self‑custody panel runs from 12:00 to 12:30 CET, featuring Francesco Madonna of BitVault, Douglas Bakkum of BitBox and Moti Joseph of Wesatoshis Labs. The trio is expected to explore recent advances in hardware wallet security, user‑experience improvements for non‑technical holders, and the regulatory implications of promoting self‑custody in Europe. The session aligns with the conference’s broader theme of empowering individuals to retain full control over their Bitcoin assets.

Institutional Investment Focus

The Treasury Stage will also host an institutional investment panel from 14:25 to 14:55 CET. Participants include Ben Werkman, Chief Investment Officer at Strive, and Cormac Dinan, Head of Digital Asset Strategy for StoneX Digital International. Moderated by Lance Vitanza of TD Cowen, the discussion will cover the evolving risk‑adjusted return profile of Bitcoin, the impact of recent European regulatory developments, and strategies for integrating Bitcoin into diversified portfolios.

What to Watch Next

Attendees and observers should monitor the outcomes of the self‑custody panel for any announced collaborations or product releases that could lower the barrier to secure Bitcoin storage. The institutional investment discussion may also yield insights into upcoming fund allocations or new custody solutions from traditional finance firms. Finally, Mallers’ keynote is likely to set the tone for Strike’s roadmap, potentially hinting at new cross‑border payment features that leverage Bitcoin’s network.