HODL is crypto slang for holding on to your coins through price swings instead of selling. It started as a typo of hold in a 2013 Bitcoin forum post and was later read as hold on for dear life.
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HODLers believe a coin's long term value will rise and that trying to time short swings costs more in fees, taxes and mistakes than it earns. Many combine it with buying regularly over time.
Holding only works if the asset survives. Plenty of coins never recovered from their peaks. Holding also means living through drops of 50% or more, which tests nerves.
It has worked for Bitcoin over long periods, but past results do not guarantee future returns, and it works poorly for weak projects.
Slang for someone who refuses to sell despite heavy losses or huge gains.